Buy Now, Build Later; The Smartest AI Play for Fortune 500s

Right now you need to be buying and not building internally before they get left behind

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For Fortune 500 companies outside of Big Tech, the rapid evolution of AI presents both a challenge and an opportunity. Large corporations are often compared to massive ships—slow to turn and burdened by layers of decision-making. Top-down initiatives take time to filter through management, transform into actionable strategies, and ultimately reach execution. As a result, innovation moves at a sluggish pace, often lagging behind more agile competitors.

While Google, Microsoft, and OpenAI invest billions in foundational models and cutting-edge research, most corporations do not have the internal AI expertise or R&D budgets to compete at the same level. Instead of attempting to build from scratch, companies should take a more strategic approach: acquiring AI startups across all stages—from early-stage innovators to later-stage, market-proven leaders.

M&A is the most effective way to accelerate AI adoption, secure top-tier talent, and integrate AI-driven solutions into core business operations. Companies across industries—including agriculture, finance, manufacturing, and legal services—are already executing this strategy. Below, we outline why AI acquisitions are essential, the different approaches companies are taking, and real-world examples of how Fortune 500 firms are leveraging AI M&A to gain a competitive edge.

1. Securing AI Talent and Expertise

AI is a specialized field requiring deep technical knowledge, often cultivated over years of research and development. Companies that lack strong internal AI capabilities will struggle to build competitive solutions in-house. Acquiring AI startups ensures access to top talent, specialized knowledge, and proprietary technology.

  • Thomson Reuters' $650M acquisition of Casetext (2023) brought in a team of legal AI experts and a GPT-4-powered assistant that is now being integrated into its professional services. Instead of developing AI-driven legal tools from the ground up, Thomson Reuters acquired a fully functional platform along with the technical expertise required to scale it.

  • Cisco’s $28B acquisition of Splunk (2023) was a major bet on AI-powered cybersecurity and observability. By acquiring a leading analytics platform with machine learning capabilities, Cisco strengthened its ability to provide AI-driven threat detection and infrastructure monitoring.

Rather than relying solely on AI consultants or fragmented internal initiatives, acquisitions provide corporations with ready-made AI teams and solutions that can be directly integrated into business units.

2. Accelerating AI Implementation Through Strategic Acquisitions

Developing AI solutions internally is a resource-intensive process, often requiring years of R&D. M&A provides a faster alternative by allowing companies to acquire proven AI models and integrate them into existing operations almost immediately.

  • John Deere’s $250M acquisition of Bear Flag Robotics (2021) allowed it to fast-track the development of autonomous tractors. Rather than spending years developing in-house expertise in AI-powered automation, Deere acquired an early leader in agricultural robotics and integrated its technology into its existing machinery lineup.

  • Corteva’s acquisition of AgriPredict (2025) brought AI-powered crop forecasting to the company’s farmer tools within six months—years faster than an internal development effort would have allowed.

For industries where AI-driven efficiencies provide a competitive advantage, the ability to integrate new AI capabilities quickly is crucial.

3. Making Big Bets to Stay Ahead in AI

While acquiring smaller startups can provide a cost-effective way to integrate AI talent and technology, some companies will need to make larger acquisitions to truly establish themselves as AI-driven industry leaders.

  • Honeywell’s acquisition of Sparta Systems ($1.3B, 2021) strengthened its position in AI-powered quality management software for the pharmaceutical and manufacturing industries. By acquiring a later-stage company with an established customer base, Honeywell was able to expand its AI-driven solutions at scale.

  • Mastercard’s acquisition of Dynamic Yield (2022) provided AI-powered personalization technology to enhance customer engagement across its financial services and retail partners.

These larger acquisitions enable companies to leapfrog competitors and establish themselves as leaders in AI adoption.

4. Investing in AI Startups as a Strategic Hedge

Not every AI investment needs to result in an acquisition. Some companies are making strategic investments in AI startups to gain exposure to emerging technologies before committing to full integration.

  • Amazon’s $4B investment in Anthropic (2023) ensured that its AWS platform remains central to the AI development ecosystem, even as OpenAI remains closely aligned with Microsoft.

  • Stanley Black & Decker’s acquisition of ToolGenix (2025) was the result of an initial partnership that proved the AI startup’s ability to deliver measurable improvements in product performance.

For corporations unsure about committing to a full acquisition, strategic investments and partnerships can provide a lower-risk approach to identifying AI technologies that align with business goals.

5. The Cost of Inaction in the AI Race

Companies that delay AI adoption risk falling behind competitors that move quickly to integrate AI solutions.

  • McKinsey’s 2024 AI report found that 60% of enterprises have already adopted AI, with adoption rates continuing to increase.

  • PitchBook tracked over 300 AI startup acquisitions in 2024 alone, indicating that leading corporations are actively securing AI capabilities through M&A.

Firms that fail to act now may find themselves forced to rely on generic, off-the-shelf AI solutions from Big Tech, limiting differentiation and long-term strategic control.

Conclusion TL;DR - A Multi-Faceted AI Acquisition Strategy

The most successful AI M&A strategies combine small, mid-sized, and large-scale acquisitions to create a diversified approach to AI adoption.

✅ Small acquisitions ($5M-$50M) provide technical talent and niche AI capabilities at a relatively low cost.
✅ Mid-sized acquisitions ($50M-$500M) offer fully developed AI solutions that can be integrated into existing operations.
✅ Large-scale acquisitions ($500M+) allow companies to establish themselves as market leaders in AI-driven transformation.

The AI race is already underway, and the winners will be those that make decisive moves now. Companies that integrate AI early—whether through acquisition, strategic investment, or partnerships—will be best positioned to lead in an increasingly AI-driven economy.

If you’re exploring AI acquisitions, what opportunities do you see? Let’s discuss.

FIND ME: 𝕏 @Trace_Cohen / in LinkedIn

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